Future Trends -- The End of Ownership

 How will the production process change when we no longer own things, but only use them? A Backlight Lab with Thomas Rau.

We are on the verge of a significant change in behavior. The production model in which people work in order to buy things is coming to an end. We don't want to own things, we want to have access to them and use them. The fun, but not the trouble: ‘Don’t own, enjoy!’ What does this mean for the way products are made, the way we build, for innovation and economic growth? A VPRO Backlight Lab with Thomas Rau, the most radical architect of the Netherlands.
Director: Frank Wiering




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